The Tide Experience Essay Example

The Tide Experience Essay However, Tide started to dealing with one problem in 2006, across several Balkan Mounties (principally Romania and Serbia), when the company initiated to drastically lose market share to competitive offerings. This means that Tide was dealing with a significant decline of volume shipments and a share loss of 2,5% between the fiscal years of 2004/05 and 2005/06. This loss of market share was assigned to the aggressive increase of the economy detergent segment. This imply that Tide was facing strong competition and losing share to low priced brands in the economy detergent segment. In this moment, Tide was interested in satisfying two crucial and ajar goals: Reversing Tides loss of market share and declining volumes sales, thereby reinforcing Tides strong market position in Serbia and Romania. Increasing unaided brand awareness and therefore increasing Tides brand recognition within Serbia and Romania. Therefore, Tide was dealing a challenge, convincing consumers to spend more and charge Tide instead of the other lower-priced detergents. To solve the problem, Tide decided to use a strong emotional appeal to win back the consumers heart, in an attempt to build brand affinity, Justify the high price and invoice consumers to choose Tide instead of the competitors product. First, the company needs to know and learn about Tides broad market segment, which largely consisted of mothers (with middle incomes and children under the age of 18 years). We will write a custom essay sample on The Tide Experience specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Tide Experience specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Tide Experience specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Then Tide discovered an emotional gap to exist between mother and child, which was, while mothers go to great lengths to fulfill their creating duties for their families, they feel lack of appreciation from their children more specifically, the children rarely expressed thankfulness and almost certainly took their mothers for ranted. In other words, the mothers want to do everything for the children, realize their desires, but they also want to be recognized for their work and seen as Supermen for their children. So, Tide launched the Supermen campaign, in which the major focus was on My mum is super advertising, destined to let the mothers know that children recognize and appreciate their hard work when they wash with Tide. Tide launched the Supermen campaign for 5 consecutive months in Serbia and Romania and they spent between Ð ²?10 million and Ð ²? 20 million. The medium used n the Supermen campaign was mainly focus on TV , 99%, and the print media and public relations were used as secondary media because was estimated that the average Balkan consumer watched TV for four to five hours on a daily basis. These commercial were broadcast between family viewing times and family programs, always being aired during the same program break. Tide created two advertisements that featured the same story, aired from two different perspectives, which are, the babys point of view followed by the mothers stance. To create a strongly emotional appeal, the company focused on targeting the consumers motherly side, using a cute pre-verbal baby with innocent expressions in its advertising. First, 30 ad copy has been created focusing on the babys perspective principally to create an emotional bond with the viewer and a 15 ad copy has been attributed to the mothers view and destined to reassure the viewer of Tides cleanliness from an expert Super Mums point of view. Tide made also special events consisted of childrens contests, which a drawing contest has been organized under the theme My Mum is super. The raring contest influenced and created a larger awareness of further public relations and outdoor media. The results of the campaign were successful, Tides volume index enjoying an increase of over 60% and Tide was able to regain lost consumers and once again dominate the Balkan market. Therefore, responding to changes in the external environment is crucial for brand survival as Tide successfully proved. The company implemented one marketing strategy that provided them a unique connection with their target audience and they aimed for a strong emotional connection in a seemingly functional segment, as opposed to competitors. Questions about the case study Why did the use of an emotional appeal in advertising win back Tides consumers? What does this say about consumer rationality in decision-making? The use of an emotional appeal in advertising win back Tides consumers because Tides broad market segment are the mothers and all they would like their efforts were recognized, would like their children think they are super mothers. Therefore, as this was a need for them, they identified themselves with the product and purchase. This need of them was self-realization with the children. Women are usually more emotionally in the decisions they made than the men are and the decision of buy Tads product was also based one the emotional. Probably this commercial would not be so effective for the consumer rationality in decision making because they will probably think also about the functionality of the product and the price. If Tides target consumer was male, how do you think Tides campaign would have been executed? Would it be directed by an emotional or functional appeal? Why? The campaign should be directed by functional appeal, because men are more rational Han women are and their decisions are usually made based on the rational side.

Heroes today v. Heroes of Past essays

Heroes today v. Heroes of Past essays Heroes today are different than they were in the Anglo-Saxon era. For one thing, they had different codes of conduct than we do today. Some common attributes of a hero of the Middle Ages were honor, bravery, and loyalty. Now, we tend to judge heroes by how much they interest us, and by what the media says. They also appeal to different age groups. Back then, if you were a hero, you were one to everybody. Now, the most common heroes are fictitious, and commonly appeal to children on cartoons. They have different expectations as well. People expected a lot more of heroes in the Anglo-Saxon period. Today, people will think you're a hero just for walking a little old lady across the street. The final difference is the duration of their fame. Today, people will forget your heroic deeds soon after they are completed. But back then, you were a legend. This is probably because their stories were often based on heroes, and like the game of telephone, the magnitude of a heroic act intensifies with each person who tells it. Heroes today are different from how they were in the past. ...

Personal statement Essay Example | Topics and Well Written Essays - 500 words - 39

Personal statement - Essay Example An MSc in management would help me get a job and possibly good remuneration. I believe that the knowledge and skills I will acquire from Merrick College will help me be in a better position to get more career opportunities. In addition, acquiring an MSc resonates with one of my values, which is to give others and myself the opportunity to develop. I trust that my decision to study at your esteemed institution is one of the best decisions I have made in life. This is because of the best practices as well as reputation in the course and the entire organization. The university offers courses like Management Planning and Control, Business Intelligence and statistical analysis and many more. Moreover, I am interested in MSc management because it will give an opportunity to understand more the management function. I am extremely good at international management, decision making as well as global marketing. Therefore, this course will help me get the bigger picture of international management. There are specific aspects that I am interested in while undertaking the MSc program. One of them being writing a good business proposal as this will help me face future clients with confidence, as I will be able to convince clients through my well-drafted business proposal. In addition, the incorporation of group work in the learning process will help me gain more confidence as participation is important. Moreover, the interactions during discussions will enhance my learning as students learn from one another. My professional network will grow therefore giving me an opportunity to find work in better organizations. My undergraduate program has given me adequate skills necessary for master’s program. I am a committed member in various clubs including the management and leadership club that have grown my leadership skills. I am planning to work as I pursue my masters’ course and this will help me get experience in management. I have both long and long

Attachment and Their Role in Intergenerational Continuity Essay

Attachment and Their Role in Intergenerational Continuity - Essay Example However, the attachment that humans experience is not utilitarian nor is it driven merely by a drive to satisfy some basic needs. Animal and human attachment process are directly linked to the social aspects of our lives and the constraints of survival in an uncertain environment. Bowlby's Theory of Attachment is of great value in studying the competence of human being in the struggle for survival, which in Darwin's view is possible based on fitness. The current evolutionary thinking considers structures and behavioral systems found in the population contributed to the reproductive success of the bearers in the milieu of evolutionary adapted ness. The biological function of attachment is to provide the conditions that keep proximity between infant and caregiver, which is essential for the infant to survive in a hostile environment. The caregiver-child strategies are aimed at accomplishing three universal goals. The are infant survival and eventual reproduction, economic self-sufficiency, and enculturation (Levine, 1982) The process of natural selection prefers individuals who invest a great deal on childcare and rearing. Thus the parents who devote to protect their offspring from hostile forces around them, like predatory and parasitic animals do so by developing bonds affection between them and their offspring. During early days of growth the young learn to discriminate between the parent that cares for them and other member of their species because parents discriminate between their own offspring and other small ones in the same species and may actually show aggression to young which are not their own. The child develops the filial imprinting and the young in no time learns to recognize their parents and follow them everywhere keeping nearness and close contact with them and shunning all but the close kin. With the development of locomotion, the child becomes an explorer. Nevertheless, its exploration of the environment is a gradual process and in a way an antithetical to attachment. The child does not embark upon a path of exploration suddenly. Initially there are spurts of exploration and return to a security zone (mother). In the interplay between exploration and return to the safety zone the child is trained to achieve a balance in his foray in to the world of danger. One of the most salient roles of the attachment behavior is to intervene in the baby's explorations of the environment and to keep it under leash so that through a slow process the child may gain the confidence to face the world alone. It is amazing that babies also actively cooperate in this process. Children approach their caregivers not only in response to danger but to ascertain their presence, which becomes an anchor for the children to explore securely the environment. Scientists have studied the nature of the attachments and made certain categories. However, these categories may not be considered as exclusive watertight compartments. The patterns of attachment are four: secure attachment, anxious-ambivalent insecure attachment, and anxious-avoidant insecure attachment and disorganized attachment. The four patterns of attachment has great ramification in the study of human behavior and can give important clues to adult behavior later in

Reflection paper The roles of the olympic game Essay

Reflection paper The roles of the olympic game - Essay Example The Games have highlighted the position of the leaders who have been a pioneer in suppressing racism. It also has been far more effective in fighting with the forces of doping and eliminating them. The example of Seoul Olympic Games could be seen as force that led to the democratization of the country. After the end of the Olympic Games in Seoul, the military rule in Korea was replaced by the regime of a multiparty that has been elected by the people. The Olympic Games have also provided a platform to the host nation to portray their economic dominance and a scope to establish their position as the world leader. The award of the Olympic Games to the host nation is also the recognition of the international community as place that has the infrastructure and the potential to hold international events. Hover, the characteristic features professed by the Olympic Games have contradicted themselves. This has been evident on a number of occasions that include the integration of the Nazi regi me in the Berlin Olympic Games in 1936. The massacre of student protestors during the 1968 Olympic Games in Mexico City is also an example which does not reflect the true spirit of the Olympic Games. Awarding the Olympic Games to Korea is another example which contradicts the principles and spirit of the Games. These factors were important for the consideration in context of the Olympic Games in Beijing, 2008. Integration of readings The history of Olympic Games suggests that the greatest international event on sports in earth has always spread the message of peace, harmony and democratization of the world economy. It has also recognized the leadership position of the host nation in making economic progress and in effectively suppressing the forces of racism and discrimination. The contradictions to these virtues of Olympic Games held in the past showed ominous signs for the Olympic games of Beijing, 2008. In the past, the Berlin Games of 1936 showed acceptance of the Nazi regime as anti-humanist forces. The 1968 Games in the Mexico City also witnessed massacre of the student protestors. These negative incidents were likely to be accepted through the Olympic Games in Beijing, 2008 as China got involved in several international incidents that affected its international image adversely (Horne and  Whannel 67). As compared to the earlier instances in Berlin and Mexico City, the public image of the Chinese economy worsened even more. The incidents include the continuous repression of China over the territories of Tibet, failure in intervening in Darfur, Sudan and the lack of safety and environmental pollution of the exported goods. It was, therefore, a concern that the Olympic Games has again been awarded to a country that is not able to sustain its international positions as per the virtues and principles of the Games. Critical analysis The Olympic Games have been a platform which was used by the host nations over the period of history to portray their economic dominance in the international stage. The Olympic Games have always spread the message of harmony and peace and recognized the host nation as the flag holder of their virtues and principles. The international image of the countries that hosted the Olympic Games has been a significant factor against the forces of racism and discrimination. The Seoul Olympic Games led to the democratization of Korea. The Olympic Games were awarded at a time when South Korea was in a state of war with North Korea.

Company Profile For Shine Communications Business Essay

Company Profile For Shine Communications Business Essay The assignment mainly focuses on understanding the nature of small business with the variety of business and management concepts. In this assignment target on performance evaluation of small business, applying changes to improve business performance, assess business objectives and plans , introducing new business plans. Scenario 1 Company profile for Shine Communications Among almost all the marketing communication agencies Shine Communications is ranked as one of the best small company in UK. Shine Communications was founded in 1997 as an agency for public relations and marketing communication and the company runs on four basic values: Smart, Fresh, Connected, Committed. Shine Communications awarded as the best small business / company at Sunday Times Best Small Companies To Work For 2012 and also the CEO Rachel Bell was recognized as the best leader. The company is changing day by day with the latest requirements. Shine organize many campaigns under different ways but the major way of delivering is social media activities. Team strength of the company is highly counted in scale of small business. Shine Communications is running with a team around fifty heads and they are able to work with most strong brands around the world. SWOT analysis for Shine Communications Strengths Market position Shine Communications is the most sought after personal relations agency over five years in UK. Working Partners Shine Communications has strong working capacity with strong brands across the world as BARCARDI , ebay, paramount , Intercontinental hotel group etc. it is a huge advantage for Shine Communications to have such large dealers in their business. That cause to build a magical reputation to the company name. Diversification Shine Communications is well diversified across their pattern of delivering campaigns. Shine 1 is the place where all the campaigns are built on with strategies , valuable ideas and PR related materials via marketing mix. Shine 1 also focus on delivering solutions for brand Management. Shine Studio capable enough to deliver high quality collateral design , production of videos, photography to client. Shine Live is currently engaged in for develop events , direct marketing , sampling , guerrilla marketing. Shine creations are mostly backed by social media. This way of interacting is highly demanded. When comes to Shine Social Media it based on five C s ; content, channel, community , carrots and connection. The diversifying factor within the business is attain higher strength to the company. Research and Development For the development and sustaining in the industry each and every business need RD. Shines Communications particularly does not has a department to carry out such procedures. But they always alert on latest trends and fashions in market , culture and society. In that way they are able to keep their campaigns refreshing. That ability of being alert add more and more values to the business. Weakness Revenue Concentration When compare to the same scale business the expected revenue is not much satisfied that is about  £35000 (36%). it is not enough revenue because the company operates under different categories. Count of heads Shine Communications work with a team of less number about 56. All the functions carried out by them in a tight schedule. In one side it adds weak point to the company . Opportunities Client Base The company has the ability of building strong client base due to the versatility behavior of the company. At present they are also working with iconic brands in the market under different categories. As the company get to know day by day ,with their achievements and awards it will lead to marketing efficiency in the industry. Threats Shine Communications has to face competition posed by other local small firms with the special client base they have from surrounded areas. And also the competition from large scale PR firms that serves nationwide. Analysis of the business performance Performance of a company depends on different factors. To evaluate performance of a company comparatively Porters five forces model gives a large cover up. The task facing managers is to analyze competitive forces in an industrys environment in order to identify the opportunities and threats confronting a company. Michael E.Porter of the Harvard school of business administration has developed a framework that helps managers in this analysis.(Morden ,2007) According to the Porter establishment of many companies pose a threat. Industry of PR is fully filled with thousands of companies , so the buyers can easily move on to other company. As PR is not much capital oriented industry so entry is much easier compare to another industry. so there is high threat of new entrance. Bargaining power of customers is the power customers have to stress up companies in a particular industry. In PR applying this factor is not identical. Some firms highly depend on customers while others neglect that so the bargaining power can be ranked as moderate factor. PR is a industry build with knowledge. It is very hard to find good PR people so they can demand more. There is competitive rivalry among companies in the PR industry because loosing a one customer may cause to lose ten. Value chain analysis contains interlinked activities that finally targeted to achieve customer needs and requirements. In each stage it adds value to the final product. In the industry of PR it targets to grant customer satisfied final product. Activity of the value chain consists which are related to sales, marketing, promotional. As a small business in PR industry it needs to pay attention on that activity. Elements of service represent activities related to after service, assisting, handling complains. As a company in PR industry it is highly connected with those element. Scenario 2 How to overcome weaknesses As pointed out in SWOT analysis there are few weaknesses identified. The less revenue compared to other companies in PR industry is an issue related with the company. To overcome this problem company needs to focus on generating more and more profits. For that they need to target as well as high budget and low budget campaigns. Because sometimes profit margin of low budget is higher than profit margin of high budget. And also they must carry out promotional campaign emphasizing their awards in order to attract more and more valuable customers Strength of a working team is not always depends on count of heads. But in Shine Communications there are only 56 employees in the company. Because they are in PR industry they always have to deal with people who need everything perfectly done. As the few number of work force they have a very busy and tight work plan so sometimes they have to face problem of flexibility when dealing with customers. So it is better to hire well selected employees to overcome being inflexible amidst customers. How to maintain and strengthen existing performance Shine Communications operates with core values inside the business that helps to run business functions smoothly. That leads them towards more achievements. In order to maintain performance they need to refresh their ideas continuously. Customers expect different type of outcomes from the company. Identifying new trends in cultures, market and society is important because customers preferences change with those trends and factors. In this type of business it is needed to build great team spirit and relationship. To strengthen up existing performance in a company team playing plays vital role. Shine Communications already having good team spirit and that should be keeping up and strong to maintain performance. Shine Communications reach their customers in different ways and they value their customers. It is better to tie up a knot between customers in a small scale business because one customer means lots. To attain more performance it is required to value people indeed. Performance of a company rather depends on capabilities of the employees of the company. So in order to acquire high performance it is needed to improve performance of individuals. For that employees should be trained, push to gain new knowledge, encourage to learn. Those will definitely leads to improve performance of the company. New area which the business could be expanded It is a way of performing well by entering to a new field of business. As a company in the field of PR the Shine Communications can expand their business operations in to different fields. As per the behavior of the business and the way they conduct their business activities most lead to the sector of marketing research. Marketing research is the function which links the consumers, customers , public and the market through information. Information used to identify define marketing opportunities and problems , generate refines and evaluate marketing action and activities monitored marketing performances and improve understanding of marketing as a process(Macolam,2007). Shine Communications already in the position of understanding behavior of customers and they are deeply study the changes in market as well as every aspect of the society in order to carry out their campaigns. So shine communications has a passion for researching. In a marketing research it is important to measure what we done. Validity refers to the extant to which we captured data and are we measuring what we intended to measure(Naresh,2006) . Shine Communications measure the output of their effort that they achieved the required target. So by using those techniques they will be able to measure the impact and benefits of conducted marketing research to a particular company. Scenario 3 Identify and assess the existing business objectives and plans Objectives of a business define where the business wants to go in future and what we want achieve in a given period of time(Baker, 2008). Shine communications are in a plan of getting more and more closer to their customers in order to deliver standard service to them. As per the Truban(2002) the customer is the person receiving the outcome of the campaign in fact we must look at the deepest level of specific satisfaction. So according to that shine has a plan to customize their distribution channels suit to the present day demand. They are planning to use LIS Shine the mailing list and other social web sites to make aware and advertise what is happening , new posts , new applications for those who are interest. According to the Rothwell(2004) the main objective of staff training and development are to improve the quality of employee for achieve different tasks. Shine is not in strength of allocating time for series of training and development. But they are having a plan to develop s kills of their employees by using twitter and LinkedIn. In that method they are having objective to allow their members to share skills and experience with others over the social media. Revise the existing business plans of the organisation and suggest new business plans As per the Pinson(2004) business plan is extremely important for the success of business and it is main purpose is to give a picture of the future business. Business plan is very much important to have a integrated vision about the company , mutual understanding among the team , recruiting, determine financial requirements and many more things. Shine Communications should focus on raising their profit margin for that they need to develop business plans in order to achieve that task. Also the company must concentrate on recruiting procedure. To build up strengthen high spirit team they must have a good plan for manage human resource. According to the new business era suggested Shine Communications is needed to develop new business plans and objectives in order to capture the market. Business plan is not a fixed written document that cannot be amended according to the changes within the company (Carig,2009). So as the suggested new business field of marketing research they are expected to develop new aims and objectives to the company s business plan. First company needs to develop a methodology to conduct the researches. That means they should experiment on different ways to gather information and measure the result. The best result methodology can be selected. Then the company needs to hire capable human resource to carry out field work as well as indoor work. Then they must develop a business plan to promote new business area to existing customers , new customers and outsiders by social media. à Ã¢â‚¬  Ãƒ Ã¢â‚¬  Ãƒ Ã¢â‚¬   Prepare an action plans to implement the suggested changes According to the ideas of Bozeman and Straussman(2003) action planning guide to day today activities in a small scale company. It should be a strategically build up framework that must significantly impact on the business activities. It is important to plan operationally and strategically when a company move to a new business , product or service. As per the ideas of Homburg , Kuester , Krohmer(2009) when preparing a action plan first required to develop statement of what must be achieved. In there it is needed to specify the types of the outputs and results that should come out. Then it is needed to spell out the steps that need to follow in order to achieve the objectives and how it is going to take place. Each and every step of the action plan should be carried out carefully by delegating the responsibilities and power. To determine the best methodology first need to collect information from direct contacts already they have with the company. Then focus on small and medium scale g roups to collect information. Then use shines social media activities in order to gather activities. After collecting enough information it should be processed to select the best methodology. For the selecting appropriate methodology company has to follow above specified steps accordingly by the existing staff in a given timeframe. But for the future tasks the existing staff not be sufficient enough and they are not technically and skillfully ready to carry out the tasks. So the next action should be recruiting research capable human resource to the company. Then they will be able to carry out the next level tasks efficiently and effectively to meet customer requirements Scenario 4 Outline the changes of the organization with the new revised plans The rapid change affects the organization development as well as the organizational environment. The transformation of the organization can be a competitive advantage while it may cause to collapse the entire organization structure (Hudson , 2001). Organizational structure As per the idea of Robbins(2007) structure of organsation reflects the meaning of framework organized on the group who are connected under one roof. It shows the way they are working , power delegation , responsibilities , leadership and how the decisions flow. According to the new plans the organsational structure is liable to change. Because of the new recruitment procedures and new business field new posts are generating , new leaders are emerging . so the existing structure of the organization has to change according to new business plans. Business policies According to the Smith and Fingar(2003) business policy provides guidance to predetermine aims and targets of the company to cover up aspects of structural , functional manner. With the establishment of new business field in a existing company it cause to do changes in the existing business policies. Impact that the proposed changes on business and personnel Small scale enterprises rarely believe in policy changes and business changes. They mostly do changes with the intension of creating better work place and work environment (Obien 2011). In the Shine Communications the changes going to made may occur different impact on both business and personal. By proposed changes the business will get new dimension towards the success. The business will be more profit oriented in a budgeted framework and have to focus on both iconic brands and locally distributed brands. Shines policy changes may lead business to more and more customers locally and nationally. Until new policies and practices become familiar and established organizational performance can be affected according to the changes made. Performance may grow up while employees are confident enough to suit with the new business procedures (Smith and Fingar 2003) With the new business aspect employees should be able to work in each and every department without any hesitation. For that the existing staff need to study the new business area and its operations thoroughly. Because being a small scale company no one can limit only tone field of activities. They are expected to get on the job training by sharing experience among one another. Managers are to use the listening and questioning methodology that transfer employees to correct frame work that leads to target organization objectives in a team spirit (Conaty and Charan ,2011 ). To build up team spirit within the organization there should be a bond between new and existing staff. For that it is required to plan and develop campaigns which allows to join together and share skills and experiences. That changes help to develop employees personally and finally it leads to whole performance of the company. How the changes on business going to manage and measure the performance As per the ideas driven by Pinson(2004) significant changes within a business may cause to change management , production , policy negatively. When applying changes to existing business it is needed to systematically minimize negative effects on the business functions, employees and management. Specially there can be competition among new and existing employees because of the level of skills and experience. A smart competition can be admired but if it is growing up to rivalry it should be attended. Employees with different abilities must be appreciated while giving others a chance to improve their skills. The term diversification is connected with changes of a business function , market , product line . Diversification can bring business towards while much diversification pulling business backward. By adding more business fields to the existing business it may cause complex situation because of too many business functions and activities. But by concentrating on each and every functio n clearly and particularly identifying specific factors the negative impact on business can be reduced. As per the Malhotra(2006) performance of a new plan should measure and report in detail in order to significantly identify. Performane by daily basis Tasks of new plan Task1 Task2 Task3 Task4 Task5 Task6 1 2 3 Total value 4 High performance 3- Average Performance 2-Poor Performance 1-Not performing Conclusion The business environment of small scale business is rather different to large scale business environment. Business functions of a small business is not much complex to understand and also it is easy to measure the performance. The selected company has activated business plans and it can be advanced by applying minor changes. Though it is an small company changes in business policies , business functions and objectives cause large impact on the performance of the company.

Mozart In 1788 :: essays research papers

With over two pages of compositions finished in 1788 you would figure that this year was an extremely busy and prosperous one for Mozart, when in fact his "situation both publicly and privately became critical" (unknown). Up until this year the information revealed in Mozart's personal letters has provided great insight about his private life. A peculiar thing about letters from this year is that there appears to be none written after August (Keys 210). One possible reason for this could be that Mozart was again living at home and thus he was living with the person that he would normally be writing to. Of these letters only one of them is written to Nanarel; the rest are to a dear friend of Mozart's, Micheal Puchberg. Interestingly enough Mozart begins all of his letters to Micheal delicately and affectionately with "brother", "Brother of Order", or "beloved friend" which we know from the past is Mozart's way of getting on somebody's good side before asking for something. After the greeting, the body of all of these letters appears to follow a basic format: starting out with a high feeling of dignity or self-confidence, and ending with pleas for financial backing or help. The letters, amounting to twenty between 1788 and Mozart's death (Keys 206), only afforded Mozart an estimated 1415 florins. This can be compared to the near 3000 gulden that he had borrowed from many people by his death in 1791. Mozart met Micheal back in his freemason days; they worked together for the same company. Micheal became very wealthy when he inherited the textile manufacturing business that he was working for. Mozart's near constant pleas for money were sometimes granted, but not all of the time. Unfortunately, Mozart never made enough money before his death to be able to fully pay Micheal back for all of his help. However, as a small form of compensation, Mozart would occasionally send Micheal compositions and even dedicated one of his piano symphonies to him. Micheal was such a good friend of the family, that it has been said that he continued to help Costanze out with family and financial problems after Mozart's death. Eventually, it becomes rather obvious that Mozart can barely support his family, let alone pay back anyone who lends him money. Because of this, he loses nearly all of the financial credibility that he once had.

Internet Predators Essay

Internet predators and pedophiles are a major concern of our country today. The danger and potential risks that these men are committing on children has to be stopped right from the start Law enforcement and local police have set up predator crack down teams to lure and catch these sexual deviants and get them out of the suburbs and towns before they can cause any harm. The police use entrapment in certain cases to convict and put away these men which some say is unethical and a violation of these men’s rights. Defense attorneys are arguing that police unrightfully cause these men to commit crimes and that these men would have never tried to solicit these girls if it weren’t for the police starting the conversations. The only productive method of catching these men is by causing them to act upon their feelings and lure them to get with these girls. Though unethical, I believe that the methods these police use are the only ways to stop them from committing these crimes and endangering society’s children. Child molestation cases are hidden from the public in order to preserve the privacy of the victim. The downside to this is that this also protects the criminals. Studies revealed that only a small percentage of people accused of child molestation have their names published. A smaller number of cases are even printed in articles. What we mostly see in the papers are the arrests and the arraignment. The outcomes of the cases are rarely heard. (Copp, 42) As much as the internet has become quite helpful in technology and interconnectedness, it has also placed the lives of our children at risk. Sexual predators lurk the worldwide web because they can be anonymous when they are on the internet. A child has no idea who he or she is actually talking to. The sexual predator can present himself as a relative or a school friend. It is hard to tell who the actual person is on the other end. Before, sexual predators interact with the children on the playground. Today, they can do the exact same thing while the children are in the comfort of their own homes. (Philaretou, 2) Child sexual exploitation can happen to anyone – regardless of their ethnic, social, economic and religious background. The internet increases the chances of this occurring because it is a worldwide and powerful medium. Pedophiles and sexual predators can easily turn their computer on and log on to the web and easily get the names and addresses of their victims. As sick as this may sound, the reality of it is that there are a number of child predators who get together and swap child pornography through their internet connection. They share their conquests and discuss ways on how they can lure more children online. They also exchange seduction techniques. These excite their addiction so they go for the hunt even more. (Philaretou, 3) Through these group conversations on the internet, the sexual predators exchange techniques on how they can avoid being detected by the police. When they are not on the internet, pedophiles and sexual predators are loners. They do not commune as much with other people as they do so when they are online. (Philaretou, 4) The most common way for sexual predators to interact with children through the internet is by visiting chat rooms and exchanging instant messages and email. Sexual solicitations are made even as you read this very statement. 25% of kids participate in real time chat and a number of them are already interacting with a predator – whether they be aware of this or not. (Philaretou, 5) This becomes a problem because predators establish an intimate relationship with their potential victims through their online interaction. Teenagers use online forums in order to deal with their problems. This is the very first place predators go to in order to look for their victims. They seduce their targets through affection, kindness and time. They exert so much effort to establish a trust with them through the internet. They know the interests of their victims, such as the latest movies, TV shows, music, books and sports, in order to converse with them more. (Kincaid, 65) They sympathize with their targets by listening to their problems. As soon as the trust has been formed, that is when the sexual predator slowly introduces sexual content to their conversations. Some even shows the child sexually explicit photographs or videos. Worse, these sexual predators may even schedule a victim with their targets so they can meet and personally interact with one another – which often leads to rape, sexual exploitation, kidnapping and worse, murder. (Kincaid, 66) Because of this problem, television and media do what they can in order to alleviate the problem. Dateline NBC created a series titled â€Å"To Catch a Predator† intended to catch child sexual abusers before they actually do the deed. By using hidden cameras, these investigations have an undercover sting operation assisted by an online watchdog group called Perverted-Justice. The police are active participants in the procedure. These lead to the arrests of sexual predators. (Drake, 34) To elaborate it further, this is how â€Å"To Catch a Predator† does it. They build the profiles of minor children on networking websites. They also enter the chat rooms disguised as children and teenagers. They wait for an adult to be the first to message them. The dialogue begins. Once the conversation becomes sexual, the police encourage them even more by making it appear that minors want to know more. Through this interaction, the legal officers are already gathering evidence from the alleged sexual predator. These come in the form of conversations of sexual content via chat or email, pornography and pictures. (Burgess, 122) This brings us to the argument presented in the introductory paragraph of this paper. The sexual predators claim that it is the police who start asking them about solicitation. This is the policemen’s method of entrapment. Sexual predators believe that through the conversations triggered by the police, they wouldn’t be soliciting girls in the first place. This is the case of extreme measures. The police must do something ‘unethical’ in order to prevent an act that is more ‘unethical’ (raping a minor) to happen in the first place.

Response to Buckley Essay Essay

According to William F. Buckley, American people everywhere have refrained from Trying to rectify irrational vexations (32). In Buckley essay, Why Dont We Complain? he explains some situations that he was involved in where no one would complain to repair an uncomfortable situation. Through out the essay, Buckley gives three reasons why he believes that the American people do not complain. I agree strongly with Buckley theories. I think that American people do not complain in situations where a complaint is needed. The first theory that he stated is that everyone expects someone else to complain (33). One of the worst ways to solve a dilemma is to expect someone else to do it prior to you. Situations come up all the time where someone is needed to stand out above the rest of the people to get the problem solved. However, what if no one is willing to be the one who attempts to solve the situation? Does this mean the situation will not get fixed? I believe this type of situation happens more than people notice. Expecting someone else to solve the problem was one of the powerful points I felt that Buckley explained in his essay. An example that he used demonstrated this point very well. He was on a train where the temperature was very uncomfortable. It was 85 degrees in the train when the temperature was below freezing outside. He knew that everyone was suffering from the heat, including himself, but no one asked to get the temperature altered (31-32). He then stated this is because people have given up trying to rectify irrational vexations (32). They expect someone else to complain about an unpleasant situation. One example that I recall where this had occurred to me was at work while I was putting in place underground cable. It was an extremely hot day and a very hard day of work. By 4:00 in the afternoon, the water cooler was empty and I was very thirsty. I thought that everyone else was dehydrated also, so I did not pronounce anything to foreman about the empty cooler. By the end of the long day, around 9:00 at night, it was time to go home. Over that entire period, the water cooler never was filled because everyone expected someone else to tell the foreman, who was not accepted by many of my co-workers. The second theory that Buckley used is that people are afraid to state their mind (33). Are people apprehensive to complain? Buckley thinks that people can be afraid to complain. He stated that we are all increasingly anxious in America to be unobtrusive, we are reluctant to make our voices heard, hesitant about claiming our rights; we are afraid that our cause is unjust, or that if it is not unjust, that it is ambiguous, or if not even that, that it is too trivial to justify the horrors of a confrontation with Authority (33). I feel that people sometimes can be scared to fight for their cause. They are afraid what result may come from it. Sometimes I am worried to complain. I think that the cause is not worth the complaint or I may be terrified of what someone may think of me if I complain. An example that I recall where I was afraid to complain happened to me just recently. I took my truck in to a repair shop to get some work done on it. I would call every day to see if it was done, but each time I spoke to the service guy, he would tell me that the mechanic could not find the problem. He placed many new parts in my truck and still did not solve the problem. After two weeks of work, I got my truck back. It was merely a simple problem the mechanic could not locate because of his inexperience. I wanted to complain about the time-consuming service and the lousy mechanic, but I thought that maybe it was unjust because they were busy. I agree with the theory that Buckley includes because I can think of many times where I have felt this way. Should people be afraid to complain or should they always be free minded about an unjust cause? The third point that was made in the essay by Buckley states that the high-powered government is taking rights away from the people. He states, very year, whether the Republican or the Democratic Party is in office, more and more power drains away from the individual to feed vast reservoirs in far-off places; and we have less and less say about the shape of events which shape our future (36). He also says that we accept the government power to hold upon us (36). The government is responsible for the great number of American deaths in Korea and is now responsible for billions of tax dollars spent every year. However, only a few Americans are willing to stand up against the government and strive for what they feel is right. Is this because of the high-powered government? I feel that this may result in  decreasing complaints, but I do not agree completely. The government may have a lot of power over America but I think that Buckley other points support his case stronger. After analyzing Buckley essay, I started to focus on situations like those that he used as examples in the essay. I found many of the same incidents that Buckley stated in the essay true. I thought that the reasons that he uses had significance in the essay. People are expecting someone else to complain, people being afraid, and people not complaining because of the government increase in power all seem like strong-based theories to me.

Policy changes in the USSR essays

Policy changes in the USSR essays The reasons for the change in Party policy are the result of unrest in the proletariat class, foreign security concerns, the desire to use terror as a form of control, and the desire for total power by the Soviet leaders. The leadership position may have changed from Lenin to Stalin, however, the underlying desire for total control and power remains constant. It is evident to record a change in the Communist rule from the initial Communist ideals of 1917, through the years of War communism, then to its transition in 1924 to the New Economic Policy (NEP), to 1928 with the introduction of Industrialisation, Modernisation and Collectivisation. Other changes to policy have been recorded in the areas of foreign relations and internal purges. All of these significant changes to party policy have been a direct result of the need to strengthen the economy, hold total support and achieve military control, or more simply, to achieve the aim of totalitarianism. Government soviet policy throughout the period of war communism had been predicated on the use of force and terror to gain political control and economic stability. Lenin's power base diminished from the increasing famine, the collapse of the economy and frequent mutinies, all which were directly attributable to war communism and the demoralizing effect it had on the people. As a result Lenin introduced the NEP which differed from the policy of War communism in that requisitioning was abolished, Kulaks were permitted to sell their surplus for a profit, and a cash economy was reintroduced. These steps essentially returned the country back to many of its capitalistic policies. As Lenin said, "In order to take two steps forward, we shall take one step back." This major deviance from the communist policy beforehand was a direct result of Lenin's need to enforce control over the deteriorating conditions brought about by war communism. R. Daniels explains that, "During the time of the NE P......

The history and developmental advances of beta blockers Essay

The history and developmental advances of beta blockers - Essay Example Drugs exerting antagonistic effects at sympathetic nerve endings are called sympatholytics. Similarly the neurotransmitter of the Parasympathetic system is Acetyl choline. Drugs accordingly are called parasympathomimetics/lytics. Both these neurotransmitters exert their specific action by interacting with target cells on specialized cellular sites called receptors. The original concept of receptor sites was introduced independently by Ehrlich and Langley as early as the late nineteenth century. It is now well established that receptors are part of macromolecular complexes on effector cells with which drug molecules interact to produce effects. Isolation and characterization of receptors has been done by radioligand binding studies. The receptors of the sympathetic system have been broadly classified into ÃŽ ± and ÃŽ ² receptors with further sub classifications. Similarly the receptors of the parasympathetic system have been broadly classified as muscarinic and nicotinic receptors. Me dical interventions have been designed during the course of research in therapy whereby either mimicking or antagonizing the role of these neurotransmitters has been exploited for beneficial effects. ÃŽ ² blockers are the drugs or molecules which block the action of Noradrenalin on the ÃŽ ² receptors which has a very specific role to play in maintaining physiological equilibrium in the body. ÃŽ ² receptors are present throughout specialized cells in the body and play important roles in physiological function. They are predominant in cardiac cells, small coronary vessels, smooth muscles like trachea, bronchi, blood vessels, intestines, vas deferens, liver, diaphragmatic striated muscles, uterus and non innervated tissues like erythrocytes, lymphocytes, mast cells and polymorphonuclear leucocytes. The type of ÃŽ ² receptors in different organs are

ASL Discourse covering Discourse Genre Explanatory and Prosody Research Paper

ASL Discourse covering Discourse Genre Explanatory and Prosody - Research Paper Example The progress of developing sign language in US obligated the materialization of deaf training institutes, which would collect numerous deaf kids collectively for tutoring purposes. The account of ASL started with deaf tutoring. ASL is an acronym of American Sign Language. A minister name Thomas Hopkins Gallaudet in 1815, moved out of his home in Hartford to visit Europe. Dr. Mason Cogswell had inquired Gallaudet to examine techniques of schooling for his deaf daughter, Alice Cogswell. Whilst the purpose of Gallaudet visiting England, was struck by an obstacle when executives of the Braidwood Schools, who educated the verbal technique, denied giving out their techniques of tutoring deaf. In London, Gallaudet escorted with Abbe Sicard, administrator of the Royal Institution for the Deaf in Paris with his two students. Sicard asked Gallaudet to tour the school in Paris. Gallaudet then toured to Paris and cultured with the instructive techniques of the Royal Institution for the Deaf with sign language, a combination of Old French Sign Language and the signs framed by Abbe Sicard. In April 1817, Gallaudet launched the Connecticut Asylum for the teaching and tutoring of Deaf, today known as American School for the Deaf. Deaf learners were educated with French signs and others like Martha’s Vineyard. Therefore, at this institute all the effects amalgamated and turned out to be American Sign Language. 1. ASL Discourse Features ASL discourse features have been acknowledged purposely comparable in linguistics, in view of the fact that Stokoe's have utilized the features 'phoneme' and 'phonology' for all communication channels of ASL. All of linguist persons separated ASL signs into numerous phonemic characteristics known as discourse features. These features are hand contour, palm direction, hand motion, hand position etc. In addition to these discourse features there are others as well for example facial appearance, attitude, posture, and jawing. In early abstrac t techniques, motion was dealt as concurrent or chronological movements of the hand assisted with additional body features. But in numerous fresh techniques, motion is dealt as the pace of the language instead as characteristic. Signs are separated into sections of movement (motion) and hold, every one of which comprises of a group of the additional characteristics of hand profile, course, position, and some non-physical characteristics. In the sign language; distinguishing sign movements (motions) consist of linear, inner, and complex motions. The basic and primary directions of linear movements (motions) are six. These are up, down, in (in the direction of the signer), out (outside the signer), contra-lateral (in the direction of the midpoint or the contrary hand), and ipsi-lateral (away from the direction of the surface of the signing hand). Diagonal motion is identified to be fabricated with these basic directions. Inner movements (motions) contain rotating of the wrist, adaptin g curvilinear of the wrist or fingers, unclosing the hand, enclosing the hand, and squirming the fingers. Complicated movements (motions) incorporates contacting a location, traverse hands or fingers, clutching, inflowing (introducing the hand or fingers flanked by