British american tobacco plc. - Free Essay Example

Sample details Pages: 7 Words: 2057 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? P1 History of British American Tobacco Plc.: British American Tobacco was ‘born international; British American Tobacco has been in business for more than 100 years, trading through the turbulence of wars, revolutions and nationalizations as well as all the controversy surrounding smoking. The business was formed in 1902, as a joint venture between the UKs Imperial Tobacco Company and the American Tobacco Company founded by James ‘Buck Duke. Despite its name, derived from the home bases of its two founding companies, British American Tobacco was established to trade outside both the UK and the USA, and grew from its roots in dozens of countries across Africa, Asia, Latin America and continental Europe. Don’t waste time! Our writers will create an original "British american tobacco plc." essay for you Create order Mission: Our mission is to achieve leadership of the global tobacco industry in order to create long term shareholder value. Leadership is not an end in itself, but a company that leads its industry, is the preferred partner for key stakeholders and is seen to have a sustainable business, should be valued more highly. Objective: British American Tobacco is the worlds most international tobacco group, successfully pursuing a consistent strategy that is building long term shareholder value. Shareholders Influence: Bat always try to keep the commitment that they made with their investors. Under this, share holder can raise any question regarding the operation procedure of Bat Plc. And the shareholders can even choose their Board of Director. P2 British American Tobacco achieves the value of shareholders interest by maximizing the share value that is they regularly distributing dividend among share holders. P3 Responsibility of Bat Plc: British American Tobacco p.l.c. is owned by shareholders whose rightful expectation is that we should grow its profitability by the members of its Group competing effectively for market share amongst adult consumers of tobacco products. In doing so, we take a long term view and believe that high standards of behaviour underpin sustainable shareholder value. P4 The basic financial difficulty in any society is to offer a set of system for allocating resources and/or use among persons who cant make happy their supplies, known inadequate wealth. The policy that each economic system provides function within a framework of formal institutions (e.g., laws) and informal institutions (e.g., customs). What and how much will be produced? Literally, billions of different outputs could be produced with societys scarce resources. Some mechanism must exist that differentiates between products to be produced and others that remain as either unexploited inventions or as individuals unfulfilled desires. How will it be produced? There are many ways to produce a desired item. It may be possible to use more labor and less capital, or vice versa. For whom will it be produced? Once a commodity is produced, some mechanism must exist that distributes finished products to the ultimate consumers of the product. The mechanism of distribution for these commodities differs by economic system. P5 Until ten years ago the term â€Å"Welfare Work† was a phrase without meaning in the industrial world. Today it stands for a definite policy on the pa rt of employers which may bring about the solution of many of the vexed problems of labor and capital. The leaven of this policy already has begun to work. A branch of welfare work through which the company has had a great influence on the people and the surroundings of the neighborhood is that of landscape gardening. At the time when welfare work was started the surroundings of the factory were like those of most industrial plants-anything but attractive. After the company has made its own property beautiful with lawns, shrubbery and vines, it taught the people of the neighborhood, by lectures and demonstrations, the principles of landscape gardening. As a result of this campaign of education the factory neighborhood has been change from a region of tumble-down houses, ash heaps and tin cans to a neighborhood of beautiful homes and well kept yards. P6 The impact of Macro-economic (Monetary and Fisca)l Policy on the economy There are some differences in the economic effects of monetary and fiscal policy, on the composition of output, the effectiveness of the two kinds of policy in meeting the governments macroeconomic objectives, and also the time lags involved for fiscal and monetary policy changes to take effect. We will consider each of these in turn: Effects of Policy on the Composition of National Output Monetary policy is often seen as something of a blunt policy instrument affecting all sectors of the economy although in different ways and with a variable impact. In contrast, fiscal policy can be targeted to affect certain groups (e.g. increases in means-tested benefits for low income households, reductions in the rate of corporation tax for small-medium sized enterprises, investment allowances for businesses in certain regions) Consider as an example the effects of using either monetary or fiscal policy to achieve a given increase in national income because actual GDP lies below potential GDP (i.e. there is a negative output gap) (i) Monetary policy expansion: Lower interest rates will lead to an increase in consumer and business capital spending both of which increases national income. Since investment spending results in a larger capital stock, then incomes in the future will also be higher through the impact on LRAS. (ii) Fiscal policy expansion: An expansion in fiscal policy (i.e. an increase in government spending) adds directly to AD but if financed by higher government borrowing, this may result in higher interest rates and lower investment. The net result (by adjusting the increase in G) is the same increase in current income. However, since investment spending is lower, the capital stock is lower than it would have been, so that future incomes are lower. In UK lots of multinational organization are operating, Many people from different part of the world also visited in UK for different purposes, if the global economy fall the business of UK based company also fall down. As a result they faces difficulties to earn profit and ultimately the shareholders suffer. P7 Perfect Competition: A market is said to be perfectly competitive when firms perceive that they individually have no noticeable influence on market price. The outcome in such an industry is efficient in the sense that the cost of the last unit of output (marginal cost ) would just equal what consumers would be willing to pay for that unit. Perfect competition is a regarded as a benchmark market structure for evaluating other market structures. Market Structure and Competition: The market structures tells us about the environment within which an enterprise functions and the nature of external pressure on the enterprise. The elements of market structure that we look at are concentration ratio, stability of market shares, conditions of entry and exit of firms. FDI Policy Stability of Markets Shares A limitation of the above summary measures of concentration is that they ignore the dynamic changes in the market shares of individual firms. Market shares of dominant firms may increase or decline over time. Greater churning of market shares in given market suggests greater intensity of competition. P8 Market forces and organizational Response: Organizations always responses positively toward market forces. P9 Company Summary: This section presents the key facts figures, business description, and products services offered by the company. Major Competitors: This section first selects the competitors based on assets, sales, focus of business, or geographic reach. Then all the competitors are profiled. Key Business Strategies of Each Competitor: It talks about the current and future strategies of each company. All business, marketing, financial and organizational strategies are discussed here. Comparative SWOT Analysis: Our comparative SWOT analysis is a valuable ste p in assessing your companys and you competitors strengths, weaknesses, opportunities, and threats. It offers powerful insight into the critical issues affecting a business. Comparative Financial Analysis: This section compares the recent financials of the company and its competitors. The financial performance of each segment of all the companies is also discussed here. The objective is to evaluate the financial health of the company vis-à  -vis its competitors. The stock price comparison helps us in evaluating the performance of the company position versus its competitors from an investors viewpoint. There is an important role for tobacco control advocates in the policy development process in regulatory agencies. P10 The buying and selling of goods and services across national borders is known as international trade. International trade is the backbone of our modern, commercial world, as producers in various nations try to profit from an expanded market, rather than be li mited to selling within their own borders. There are many reasons that trade across national borders occurs, including lower production costs in one region versus another, specialized industries, lack or surplus of natural resources and consumer tastes. One of the most controversial components of international trade today is the lower production costs of â€Å"developing† nations. Both the United States and the European Union have imposed severe restrictions on imports from Asian nations to try to stem this tide. Clearly, a company that can pay its workers the equivalent of dollars a day, as compared to dollars an hour, has a distinct selling advantage. P11 Consultation with UK SME representative bodies on domestic and European matters consistently shows that the main issue for their members is regulation. The 2007 EU Observatory Survey found that 36% of SMEs within Europe reported that regulations acted as a constraint or had presented difficulties in the previous two years. Whilst progress has been at the EU level, for example on the promotion of the â€Å"Think Small First† principle and the European Commissions commitment to reduce administrative burdens by 25%, we believe a much more ambitious set of measures should be introduced Another important issue is access to finance, where we believe action should be focused on improving the demand side, in particular investment readiness, and the supply of modest amounts of finance for entrepreneurs who, for various reasons, are deemed to be a higher risk. In order to grow, SME must also have access to new markets. Generally, exporting firms have been found to benefit from greater productivity growth than non-exporters. P12 The UK has to make a decision on membership of EMU in the next two years. The monetary and fiscal regimes in the Euro Area and in the UK do not differ greatly. However, we argue that membership of EMU will increase the stability of the economy and the credibi lity of the policy framework, and hence will enhance the prospects for growth and higher incomes and employment. M1 Here is one of many possible models of problem solving. Problem identification What is my concern? Goal definition What do I want to achieve or change? Brainstorming What can I do? Consequences What might happen? Decision How should I do it? Implementation Do it! Evaluation Did it work? M2 Appropriate technology (AT) is technology that is designed with special consideration to the environmental, ethical, cultural, social, political, and economical aspects of the community it is intended for. With these goals in mind, AT proponents claim their methods require fewer resources, are easier to maintain, and have less of an impact on the environment compared to techniques from mainstream technology, which they contend is wasteful and environmentally polluting. M3 In September 2001, British American Tobacco and a number of other tobacco businesses agreed a set of voluntary International Tobacco Products Marketing Standards, to be applied by no later than the end of 2002. Within British American Tobacco, these Standards, which built on our previous Advertising Principles, have continued to govern the marketing of tobacco products by all Group companies. During 2005, stakeholders in dialogue asked us to review the content of the Standards to ensure that it continued to be appropriate. The Board of British American Tobacco p.l.c. has provided these updated Standards to all Group companies. Group companies are expected to begin applying them on 1 July 2007 and to confirm full adherence by no later than 30 June 2008, provided in all cases that their application is not in breach of relevant laws. British American Tobacco p.l.c. believes there is sufficient scientific evidence to support a less restrictive regime for the advertising and promotion of certain smokeless tobacco products, on the basis of their potentially lower health risk. Group companies will, however, continue to apply these Standards to the marketing of these products, pending further dialogue with regulators.

The Songs Of Innocence And Experience William Blake Analysis

Religion has been present in the world for as long as man himself. People believe that natural occurrences could only be the work of higher beings. Multiple religions have different gods, traditions, and ceremonies, but they all have one thing in common; people take different viewpoints of a religion to fit into their mindset. William Blake uses this idea to express how he believes people see Christianity and God. In his series named â€Å"The Songs of Innocence and Experience,† Blake creates the image of opposing views of similar situations. The poems show the views of the innocent and the experienced. The innocent takes on the roles to show how naivety and children have a joyful and bright look on moments in life. The experienced poems,†¦show more content†¦Here sets the argument that man created God with the four virtues, and the poem also states that man can also be godly if they also have those four virtues. The four virtues alludes to Jesus Christ because in the Bible, Jesus is associated with mercy, pity, peace, and love. This allusion only strengthens the argument that men with the four virtues is God. In â€Å"The Human Abstract† the speaker alludes to its counterpart, â€Å"The Divine Image,† to show that the four virtues are not godly, but in fact in a perfect world the virtues would not be needed. â€Å"Pity would be no more,/ If we did not make somebody Poor;/ And Mercy no more could be,/ If all were as happy as we,† (1-4) shows that the speaker has experience with the world and knows that if all of mankind was nice and good, then the four virtues would not be needed. The speaker may also be speaking directly to the narrator of â€Å"The Divine Image† to show that the four virtues may seem Godly, but they only exist in the world because of the suffering of others. The speaker also seems to say that the people who have more may then turn cruel and selfish if they choose to take the â€Å"fruit of Deceitâ €  (17) from the tree of knowledge that grows â€Å"in the human brain† (24). The forbidden tree of knowledge is shown here as being the evil and corrupt that man could turnShow MoreRelatedSongs Of Innocence And Of Experience By William Blake Analysis868 Words   |  4 PagesSongs of Innocence and of Experience is the foundation of the work of one of the greatest. English poets and artists. The two sets of poems reveal what William Blake calls â€Å"the two contrary states of the human soul.† In both series, he offers clues to deeper meanings and suggests ways out of the apparent trap of selfhood, so that each reading provides greater insight and understanding, not only to the poems but also to human life. Throughout this poem, the logic of this poem favors experience ratherRead MoreAnalysis Of The Songs Of Innocence And Experience By William Blake1208 Words   |  5 Pagespoet William Blake. It was a city with no hope for poor people, and the government and churc h did little to help this. Among the poor were children working in slave-like conditions to feed their families and going to charity schools. Blake puts these children at the center of his piece to show the hypocritical nature of the church and how innocent people are suffering from it. He takes on two angles from the same topic: the event of Holy Thursday. By examining it from the lens of innocence, thenRead MoreSongs of Good and Evil1545 Words   |  7 Pagesall describe William Blake’s life (Greenblatt, Abrams, Lynch, Stillinger). Blake was born November 28, 1757 in London, England and his artistic ability became evident in his early years. Blake had a very simple upbringing and had little education. His formal education was in art and at the age of fourteen he entered an apprenticeship with a well-known engraver who taught Blake his skills in engraving. In Blake’s free time, he began reading writing poetry. At the age of twenty-one, Blake completed hisRead MoreWilliam Blake s The Tyger1132 Words   |  5 PagesWilliam Blake’s â€Å"The Tyger† and Tragedies William Blake wrote a set of poems in his collection Songs of Innocence and Songs of Experience. Some of the poems in each collection were meant to be read together to show the difference between innocence and experience. Many people question why Blake wrote a two part series to his poems and what they could actually mean. Two specific poems, â€Å"The Lamb† and â€Å"The Tyger,† were meant to be read together. â€Å"The Lamb† is a part of Blake’s Songs of Innocence andRead MoreWilliam Blake Songs of Innocence Experience1256 Words   |  6 PagesSweeper† Songs of Innocence amp; Experience analysis with, William Blake In 1794 William Blake’s work was known and published as a collection of poems that were put together as one book called Songs of innocence amp; Songs of Experience. In the collection Blake titles a poem, â€Å"The Chimney Sweeper†, and this one is viewed in two ways: Innocence and experience. In the book of innocence Blake shows how poor innocent children are being abused and mistreated during this time era. In Songs of innocenceRead MoreWilliam Blake in Contrast of Songs of Innocence and of Experience1452 Words   |  6 PagesEN 222-Intro to British Lit. II April 21, 2012 William Blake in contrast of Songs of Innocence and of Experience William Blake, an engraver, exemplified his passion for children through his many poems. Blake lived in London most of his life and many fellow literati viewed him as eccentric. He claimed to have interactions with angels and prophets, which had a great influence on his outlook of life. Blake believed all prominent entities, those being church, state, and government had become sick withRead MoreWilliam Blake s Innocence And Experience Analysis Essay1529 Words   |  7 PagesIsha Fidai Amber Drown English 2323 14 September 2016 William Blake s Innocence and Experience Analysis The Romantic Era was a movement in literature that began in the late seventeenth century throughout the eighteenth century that was mainly influenced by the natural world and idealism. Romanticism was predominantly focused on emotion and freedom emphasizing individualism. Formed as an uprising against neoclassicism, romanticism was more abstract, focusing on feelings and imaginations, insteadRead More An Analysis of Blakes The School Boy Essay1745 Words   |  7 PagesAn Analysis of Blakes The School Boy  Ã‚     Ã‚  Ã‚   The School Boy is a typical example of Blakes Songs of Innocence and Songs of Experience in its themes and imagery. Like many of the other poems in this work it deals with childhood and the subjugation of its spirit and uses imagery from the natural world. While first published in 1789 as one of the Songs of Innocence there are strong reasons why Blake moved it to the Experience1 section of the 1794 edition. If we compare it to other poems inRead MoreEssay about The Voice of the Chimney Sweepers1180 Words   |  5 PagesWilliam Blake (1757-1827) led a relatively happy life. At an early age, he claimed that he could see God, Angels, and other important Italian figures. Blake’s parents encouraged him to keep a record of all the masters he claimed to keep in contact with. Blake’s father, James Blake, gave him casts and engravings to keep this record. At the age of ten, Blake started at a drawing school named Henry Pars’ Drawing School. Three years late r, he was apprenticed to a Master Engraver, James Basire. BlakeRead MoreOpposition in William Blakes The Lamb and the Tyger689 Words   |  3 Pagesï » ¿Opposition in William Blakes The Lamb and The Tyger William Blakes Songs of Innocence and Experience contain some of his most known poems including The Lamb from Songs of Innocence and The Tyger from Songs of Experience. These two poems are intended to reflect contrasting views of religion, innocence, and creation, with The Tyger examining the intrinsic relationship between good and evil. Blake utilizes contrasting images and symbols to examine opposing perspectives of good and evil

Nanotechnology A New Option For Cancer - 2102 Words

Nanotechnology - A new option for cancer? B. Specht Introduction Nanotechnology has become something of a buzzword in recent times. This is primarily due to it being a new and emerging science, but also because of its amazing applications and uses. Nanotechnology encompasses a varied array of subcategories in chemistry, biology, and physics. Generally, it includes all particles which are on the order of 1 billionth of a meter. [1]. As the particles involved are this small, it allows a variety of new technologies as well as new options for the treatment of diseases. Cancer is but one of these few diseases which nanotechnology has presented a new and refreshing chance to find a treatment. Cancer can be defined by anomalous and invasive†¦show more content†¦It is possible to attach to these gold nanoparticles antibodies that specifically bind to proteins of interest and then tag these particles with identifiable DNA strands. The proteins of interest then bind to these antibodies which are attached to the gold nanoparticle, then then add anot her seeking antibody attached to a magnetic bead. Then magnets are used to separate the sample from everything around it and sequence the DNA strands.[3] If this same technique is used to hunt cancer proteins, it could be very easily used for early detection of cancer. This same principle can be used to image cancer cells. Just by switching the gold nanoparticle for a quantum dot(QD), this can then use the same seeking method as the gold nanoparticle and be used in imaging the tumor cells.[4] Another use for these gold nanoparticles is in gold nanoshells. These nanoshells can be injected into the area which the tumor is, and combined with the original seeking system mentioned earlier attach to the tumorous cells. These nanoshells can then be irradiated with a 820-nm, 4 W/cm ² light pulses. The result found was that the area underwent a temperature change which caused the destruction of tumor cells. [1] This can be seen to be a very good way of treating the cancer cells as it leave s the surrounding cells untouched, and only ‘cooks’ the

The Value of Discipline †Short Essay Free Essays

The Value of Discipline Discipline is the process of training oneself in obedience, self control, skill, etc. The controlled, ordered behaviour results from such training. Discipline is the basis of the whole universe. We will write a custom essay sample on The Value of Discipline – Short Essay or any similar topic only for you Order Now The solar system is governed by certain laws to maintain perfect harmony and beauty. Without this order, there would be utter chaos. Discipline is a basic requirement of a civilized society. Citizens of a disciplined nation work with a spirit of cooperation and unity. Aristotle has rightly said, â€Å"Discipline is obedience to rules formed by the society for the good of all. Discipline should be inculcated from a very young age. Talent and genius alone are not enough to achieve success. Discipline has an equally important role to play. Talents blossom in a disciplined person. Discipline in schools may reduce the violence and vandalism and help the students to focus better on their studies and career. Discipline is important even in the family. Parents must raise their children in a pleasant and disciplined atmosphere. They should teach them the right values. They should themselves lead an orderly life so that their children can learn from their example. Children growing in disciplined and happy homes become responsible adults. All should follow the rules and regulations laid by law. Discipline means full realization of the sense of responsibility. This will bring progress and prosperity in the society and the nation. A proper and reasonable balance has to be stuck between liberty and discipline. The restraints or discipline must course be designed for the social good and it is obvious that excessive restraints will inevitably lead to the erosion of human liberties. MY ROLE AS A STUDENT My role as student in a society entails various things. Firstly, to concentrate on studies so that I develop into well-educated individual that make significant contributions to the society in the future. Secondly, to pass on whatever knowledge I have to others. This can take on many forms ranging from helping your siblings to creating awareness about environmental issues such as global warming. Thirdly, to act as responsible youth. This means to steer clear of any unlawful activities. It also involves not damaging the society and avoiding acts of destruction. As a student I shall try and refrain myself from all such activities for my benefit as well as the society’s. Fourthly, to do what I can to protect my environment and society. As a student I shall avoid litter places and should try to invest a few hours into community services if possible. As student I will also try to behave respectfully to the elders of the society and take care of their needs i. e. help an elder to cross a road; stand up and make space for an elder to sit if there is none. This list shows about 200 common phrasal verbs, with meanings and examples. Only the most usual meanings are given. Some phrasal verbs may have additional meanings. | | | 1. | | | 2. | | | 3. | | | 4. | | | 5. | | | 6. | | | 7. | | | 8. | | | 9. | | | 10. | | | 11. | | | 12. | | | 13. | | | 14. | | | 15. | | | 16. | | | 17. | | | 18. | | | 19. | | | 20. | | | 21. | | | 22. | | | 23. | | | 24. | | | 25. | | | 26. | | | 27. | | | 28. | | | 29. | | | 30. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | How to cite The Value of Discipline – Short Essay, Essay examples

Exploring Marketing Research Strategy and Management

Question: Discuss about the Exploring Marketing Research Strategy and Management. Answer: Introduction: Each organization who expects to achieve a competitive place in the market shall carry out a research in about the market. The research includes stating about the opportunities and problem with the marketing of the product, evaluating and collecting data regarding the current market for the intended product and finally reporting about the findings and recommends the solution regarding the issues (Armstrong et al. 2014). Market research is not an easy task as various variables are there to be taken into account while researching. For example, if the organization want to introduce any new product and conduct a survey regarding that, it is very tough to figure out that whether the participants are giving honest reply or just replying positive as they feel that the surveyor prefer to get positive reply. It is not that the market research will give exact and accurate data for achieving the success, however, it gives an idea about how to proceed for getting success. Market research can be carried out for any kind of product with the target customers for the intended product (marketing, 2012). The process of marketing research is a four-step procedure that includes defining or stating the problem, developing the plan for research, collection of data and preparing the final report (Babin and Zikmund 2015). Defining the problem Defining the problem states taking the intended product or service in the market and evaluating about how the intended product will fit in the market. Part of the procedure can be van be test market for the new product to evaluate if the target customers for the intended product respond unfavourably or favourably to the product. Defining the issue regarding the intended product includes two steps that is setting the objectives and measuring the goals to be achieved (Hong and Li 2017). The main objective of the business is to increase the sales. The next objective is to set up the specific measures for success and criteria that must be used to find a solution for the issue. Through defining the problem the organization will be able to decide regarding whether they should move forward with their plan or make ant alterations in the plan (Baker 2014). Due to global financial crisis during 2008, the businesses are searching at the bottom line when it goes for financial and banking services. The small businesses who are engaged in importing, generally requires long-term loans for making payments for their import. Further, they want to protect themselves against depreciation of home currency against the country from which the import is made. However, the bank is not always in a position to provide loan for long term period. Further, the issues with most of the borrower are that they are not in a position to pledge any asset with the bank, however, the bank is not a position to provide loan without sufficient pledge as security (Malhotra, Birks and Wills 2013). Developing the research plan The next step in the marketing research is developing the plan for the research. The research plan allows solving the issues regarding the required information that will be needed for marketing decisions. The data is required to be identified for making the marketing decisions. While carrying out the research, lot of irrelevant data are collected, however the researcher must sort out the data for using making the final report. Therefore, the researcher must develop right methods and concepts for collection of data. Under the marketing concept various ideas are formed for intended service or product. Further, this gives the target customers an opportunity for getting an idea regarding the product (Boons and Ldeke-Freund 2013). For planning the research for increasing the market share of the bank, firstly, it is required to obtain the data from the target customers for their preference and requirement. For the small importers the crucial requirement is long-term fund as they have to make payments for their imports over long term period. Further, they need short-term finance for making advance payments to the importers. Another crucial issue is that as the importers are carrying out their business at small level, they do not have sufficient assets to give for pledging the loan. On the other side, the banks are not able to provide loans without security. Moreover, the term of the loan that is asked by the borrower is quite high for the provider. The banks are considering some alternatives to increase the number of borrowers and thereby increase their market shares (Bryman and Bell 2015). Collection of information Once the concepts of research method are clearly identified, the next step is to collect the data through primary data or secondary data. Under the primary research, the data is collected through personal interviews, surveys and providing questionnaires to the target audience. On the other hand, the data is collect under secondary research from various websites, journals thesis papers that are already published in the past (Strauss 2016). Here in the given situations, data is required for the market research of bank to increase their shares for providing services to the importers having sales turnover of 5 to 50 millions. The data is collected from various small importers through personal interviews and surveys. It is identified from the data that greater than 70% of the banking executives are in the view that the customers are most important factor to them. The fact is that the banking and financial sectors are struggling for earning profit from the rapid increased date. However, the banks normally use a small amount of data to improve the customers experience. For example, it is identified from the research that more than 50% of the banks analyse the external data of customers such as online behaviour and only 29% of the banks evaluate the actual requirement of the customer. It is also identified that, the importers want to borrow loans at their own terms such as the term of the loan, interest rate and allowable amo unt. For instance, the bank asks for the business proposal for granting the loan and based on the proposal only the amount of loan is decided. However, most of the times the borrower negotiates on the approved amount and in few cases, they even fail to provide the business proposal with all the details. Some of the borrower again thinks that preparing the business plan for presenting it to the bank is simply wastage of money. Therefore, they are not very keen to prepare the business plan and without the plan it is quite tough for the banks to allocate funds (Neuman 2016). Preparing final report Once the required data are collected data must be analysed and based on that the final report must be prepared. The data must be relevant for the intended purpose and ensure that the data will be related to the intended products and services. The final report simply gives the detail about the research findings and for providing recommendations on the basis of those findings. It will suggest if any alterations are required to be made in the plan or for taking further necessary actions. It is found from the report that the importers are facing the problems regarding the terms of payment and the interest rates. With high rate of interest, the small importers are not able to borrow large amount of loan as it give them more burden of repayment the loan and they will end up with repayment to the banks rather than payment to the exporters. Further, the importers feel that the interest rate offered by the bank for investing money is not satisfactory and they prefer to invest money with other forms like in share market and bonds to derive more income over short-term period and protect themselves from the risk of depreciation of domestic currency and appreciation of foreign currency. Further, some of the importers are not happy with the strict regulations of the banks for investing and withdrawing their money (Berger and Bouwman 2013). Another major issue that is faced by the importers is when they apply to bank for letter of credit and the main problem associated with that is the drafting of the documents that includes airway bills, bill of lading, the cargo type, details of cargo from where it is originating and where it is reaching. The bank requires the exact name of the counter party and the details of the sellers. Moreover, the importers need the name of the bank and account number of the counter party. If any mistake is found in the details, the letter of credit is not approved. Sometimes the importers find it very complex method whereas the bank feels it very important part. It is further found that the customers are more comfortable with the the on-line banking and mobile banking through using the app (Porter and Williams 2016). Conclusion: It is found from the above discussion that, the main issues with the importers are the interest rates, term of repayment, offered interest rate by the banks and strict regulation of the bank. With regard to all the issues, the following can be recommended to the banks for increasing their market share: Banks should make the access system easy and simple, so that more people can use the banking service with less problem and time. They can launch an app whuch will provide all services that are normally required by the customers. The charging and offering interest rate of the banks shall be differentiated based on the requirements and period of investment or borrowings They should introduce lending plan specifically for the importers keeping in mind their unique requirements. The banks should reduce their strict regulations so that more people can be able to use the banking services. One key point of success is that they must listen to the customers. They must arrange a meeting at least semi-annually with the customers where the customers will be free to discuss about their issues and requirements. If the bank can implement all the above things, they will definitely be able to achieve more customers as well as increase their market share. References: Armstrong, G., Adam, S., Denize, S., and Kotler, P. 2014.Principles of marketing. Pearson Australia. Babin, B. J., and Zikmund, W. G. 2015.Exploring marketing research. Cengage Learning. Baker, M. J. 2014.Marketing strategy and management. Palgrave Macmillan. Berger, A. N., and Bouwman, C. H. 2013. How does capital affect bank performance during financial crises?.Journal of Financial Economics,109(1, 146-176. Boons, F. and Ldeke-Freund, F., 2013. Business models for sustainable innovation: state-of-the-art and steps towards a research agenda.Journal of Cleaner Production,45, pp.9-19. Bryman, A., and Bell, E. 2015.Business research methods. Oxford University Press, USA. Hong, G. H., and Li, N. 2017. Market structure and cost pass-through in retail.Review of Economics and Statistics,991, 151-166. Malhotra, N.K., Birks, D.F. and Wills, P., 2013.Essentials of marketing research. Pearson. marketing. (2012). 9th ed. Australia: pearson australia. Neuman, W.L., 2016.Understanding research. Pearson. Porter, T., and Williams, R. 2016.States, markets and regimes in global finance. Springer. Strauss, J. 2016.E-marketing. Routledge.

Willys tragic Flaw and the efeect it has upon his Essay Example For Students

Willys tragic Flaw and the efeect it has upon his Essay sonsdeath of a SalesmanWilly’s Tragic Flaw and the Effect it Has Upon his SonsDeath of a Salesman by Arthur Miller concerns itself with the fall of a simple man perpetually in a steadfast state regarding his own failure in a success-driven society. The protagonist of the play, Willy Loman, will follow a tragic trajectory that will eventually lead to his suicide. Arthur Millers tragic play is an accurate portrayal of the typical American myth that sustains an extreme craving for success and a belief in the illusion of the American dream, a dream attainable only by a handful of people. Having chosen a career in sales Willy Loman constantly aspires to become great. Nevertheless, Willy is a poor aging salesman that considers himself to be a failure when comparing himself to his successful father and brother, but he is incapable of consciously admitting it. Consequently, Willy will measure his level of success with the level of success attained by his offspring, particularly his el dest son Biff. Their difficult relationship contribute to the play’s main plot. Willy unfolds his deluded perception and recollection of the events as the audience gradually witnesses the tragic downfall of a man shadowed by a mental illness that has already began to take it’s toll on his mind and personality. We will write a custom essay on Willys tragic Flaw and the efeect it has upon his specifically for you for only $16.38 $13.9/page Order now Willy Loman will bring his downfall upon himself as he entices his own disillusions and the bedrock of his values pertaining to success and how one can achieve it. His failure to recognize the fruitless outcome of his own idealism will seal his fated suicide and have a determining effect on the failures of his two sons that when adolescent, idolized their father as a guide and model. This misguidance delivered so boldly by their father will lead both sons into believing and adopting Willy’s unrealistic and disillusioned perceptions of life. Although Willy is in reality an unsuccessful salesman he continually speaks of himself and of his two sons in his brash ways, as being part of those whom have affluence and destitution, those whom can become great leaders in the world. Linda, Willys wife, honourably stands by him even as he start to slowly degenerate into illusion that he cannot differentiate from reality anymore. To some extent Linda is not part of the solution but rather part of the problem with the family’s inability to face reality. Linda loves Willy to the extent of accepting her husband’s distorted views of reality and falling herself in his world of dreams and aspirations. In doing so, she is telling her sons without a word that their father’s destructive direction in life is perfectly viable. Linda also vocalises the main conflict between Biff and his father at the very beginning of the play; â€Å"You know how he admires you. I think if he finds himself, then you’ll both be happier and fight no more.†(p.15) This statement implies the level of control Willy wishes to have on his sons, particularly Biff, as well as his unrealistically high expectations towards them; â€Å"God Almighty, he’ll be great yet. A star like that, magnificent, can never really fade away.†(p.68). However, Biff being a failure ever since he dropped out of school will desperately try to achieve a better knowledge of himself instead of one filtered by his father. In the end, although the dept of Willy’s strive for success sustains a refusal to acknowledge the failure of both himself and his sons, his eldest son Biff will save himself of the alienation of the social forces that destroyed his father, while his younger brother will succumb to his father’s tantalizing dream by pledging to achieve where his father has not. Throughout his son’s adolescence Willy has unwittingly instilled in them the belief that appearances are more important than actual achievement or talent, contrasting his athletic and handsome sons with the hardworking yet uncharismatic Bernard: â€Å" That’s why I thank Almighty God you’re both built like Adonises. Because the man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead. Be liked and you will never want,†(p.33) Willy values personality over any measurable barometer of achievement, which he dismisses as unimportant in the business world. Ironically, Willy himself fails following his own advice when in the end, he is fired by a man with whom he entertained a life-long relationship. The contrast that Willy makes is between men who are ‘liked’ and those who are ‘well-liked’, believing that to be ‘well-liked’, as defined by charisma and physical appea rance, is the major criterion for success. This tragic error will largely contribute to his downfall.. Thus, his sons, particularly Biff, loose interest for academics, valuing athletic achievement instead of their studies. Happy continually brags that he is losing weight, while Biff, ready to go to college on an athletic scholarship, shows enough disregard for his studies to fail math. Biff’s reckless behaviour as an adolescent is addressed by denial from his father that sustains that his son is vowed to a successful life in business. Biff’s non reprimanded mistakes as a teenager will foreshadow his later troubles as an adult. As an adolescent he steals from the locker room without reprimand from his father the same way he steals from Bill Oliver as an adult. This reinforces the values that Willy has instilled in his sons. In the second flashback of the play presenting Biff and Happy together, Happy brags about losing weight again, showing his focus on physical appeara nce and athleticism, while Biff steals from the nearby construction site. For Willy, this crime is not important. This demonstrates the insufficiencies of Willys views on success: he attributes success to luck or immorality and cannot see the virtues of hard work and discipline as shown by Charley and Bernard. Although the American dream that he pursues prescribes hard work to achieve financial success, Willy cannot conceive that hard work and dedication are critical for achieving it. Although Willy does not speak directly to Happy or Biff on how to treat woman, his behaviour will determine Happy’s relationship with woman. Miller indicates that it is from his father that Happy gained his disrespect for women, whom Willy believes should not be taken seriously: â€Å"Because a girl, y’know, they always believe what you tell’em†¦Ã¢â‚¬ (p.27) He displays the same disregard for women that Happy demonstrates as an adult. Happy disregards women with whom he has insubstantial relationships and Willy cheats on the devoted Linda. Hence, Willy’s womanizer behaviour on the road will determine Happy’ character flaws that gears him towards trouble. Like his father he is a compulsive womanizer, who tells lies to the women he meets. For example, when both sons are at the restaurant waiting for their father, Happy claims that Biff is a professional athlete, to finally forget about his father in favour of seducing Miss Forsythe. In the final, most cruel move that Happy makes, he denies that Willy is his father, thus repudiating his father even more than Biff has done by fleeing the Loman house to live a life marked by crime and virtually no gainful employment. Thus, Biff does little out of calculation, but merely continues his pattern of foolish mistakes. While Biff may have started to fail in order to spite his father, by the time he becomes an adult, his self-destructive behaviour is ingrained. .uaea19383b89cd06f6e7686f3c13822d5 , .uaea19383b89cd06f6e7686f3c13822d5 .postImageUrl , .uaea19383b89cd06f6e7686f3c13822d5 .centered-text-area { min-height: 80px; position: relative; } .uaea19383b89cd06f6e7686f3c13822d5 , .uaea19383b89cd06f6e7686f3c13822d5:hover , .uaea19383b89cd06f6e7686f3c13822d5:visited , .uaea19383b89cd06f6e7686f3c13822d5:active { border:0!important; } .uaea19383b89cd06f6e7686f3c13822d5 .clearfix:after { content: ""; display: table; clear: both; } .uaea19383b89cd06f6e7686f3c13822d5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaea19383b89cd06f6e7686f3c13822d5:active , .uaea19383b89cd06f6e7686f3c13822d5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaea19383b89cd06f6e7686f3c13822d5 .centered-text-area { width: 100%; position: relative ; } .uaea19383b89cd06f6e7686f3c13822d5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaea19383b89cd06f6e7686f3c13822d5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaea19383b89cd06f6e7686f3c13822d5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaea19383b89cd06f6e7686f3c13822d5:hover .ctaButton { background-color: #34495E!important; } .uaea19383b89cd06f6e7686f3c13822d5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaea19383b89cd06f6e7686f3c13822d5 .uaea19383b89cd06f6e7686f3c13822d5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaea19383b89cd06f6e7686f3c13822d5:after { content: ""; display: block; clear: both; } READ: The charming phrase â€Å"Mother Earth† EssayAs adults, even though Happy persistently follows his father’s footsteps, falling to discern the fine line between Willy’s illusions of reality and reality itself, Biff succeeds in breaking the vicious circle of illusion. One can pinpoint a turning point in Biff and Willy’s relationship. Biff never wanted to go to summer school and thus graduate high school after visiting his father in New England. In a way, Willy is directly responsible for Biffs failures. Biff’s self-destructive behaviour seemingly emerges from a sentiment of spite towards his father. Willys hallucination about Young Biff fai ling math and visiting him in Boston gives a greater indication for the reason why Biff accumulated such animosity towards his father. The profound deception Biff feels towards his father whom he idolized seemingly provides the motivation for Biffs spiteful, self-destructive behaviour. Biffs refusal to take a summer school course and thus pass math, is the critical event that determined his successive failures. It is Willys infidelity that prompted the change in Biff, as he learned that his father was having an affair. Hence, this revelation for Biff triggers a new sense of perceptiveness and critical awareness towards the image that his father is desperately attempting to uphold. Willy has in fact carelessly deceived those around him by creating a tantalizing image of himself and thus reflecting it upon his sons that he feels are breaded from the greatness he attributes himself. The realization or acknowledgement by Biff of his father’s falsehood will have a determining impa ct on the outcome of his life. Several years later, when Biff realizes the full extent of his father’s failure and attempts to escape it by the means of suicide, he will fully recognize the amplitude and consequences of his father’s disillusions. Biff will therefore confront his father with his long acquired knowledge of himself and acceptance of his own simple mediocrity. Witnessing the despair of his father, a man that in the end, only wishes to die instead of acknowledging his own mistakes, makes Biff change his outlook upon himself, revealing a much truer image, an image undistorted by his father’s disillusions; â€Å"Pop! I’m a dime a dozen, and so are you!†(p.132). However, his father chooses to believe in the tangled lie he has constructed for himself and his family. As Biff pleads his father to â€Å"take that phony dream and burn it before something happens?.†(p.133), Willy is deaf to his sons cries until the end; â€Å"That boy-that boy is going to be magnificen t† (p.133)The requiem of the play, or the cemetery seen, tells us a lot about how both sons have dealt with their father’s fatal flaw. Happy and Biff interpret Willys suicide in terms of these business dreams: Happy wishes to stay in the city and succeed where his father failed, while Biff rejects the business dream that destroyed his father and plans to leave New York. Happy decides to follow his father’s footsteps having blinded himself, just as his father did, from reality. As he state it himself â€Å" I’m gonna show you and everybody else that Willy Loman did not die in vain. He had a good dream. It’s the only dream you can have-to come out number-one man.(†¦) I’m gonna win for him† (p.138-139). He thus reinstates that Willy’s dream is realistic and attainable. Biff on the other hand, has a firm grasp on reality, and chooses not to make the same mistakes his father made: â€Å"He had the wrong dreams. All, all, wrong. †(p.138).The contrast between Happy and Biff definitely re-emphasises an ongoing gap between reality and illusion throughout the entire play, and brings about a better understanding of the depth of Willy Loman’s tragic flaw. Hence, this strive for success as defined by the American dream has only room for a few men. An impossible dream for the average man that Happy will never attain, a dream rejected by Biff that finally searches within himself for happiness rather than in the eyes of the one that beholds this fallacious dream, his father. .uc104d533b9aa9e8ce8cd290d459d3c9d , .uc104d533b9aa9e8ce8cd290d459d3c9d .postImageUrl , .uc104d533b9aa9e8ce8cd290d459d3c9d .centered-text-area { min-height: 80px; position: relative; } .uc104d533b9aa9e8ce8cd290d459d3c9d , .uc104d533b9aa9e8ce8cd290d459d3c9d:hover , .uc104d533b9aa9e8ce8cd290d459d3c9d:visited , .uc104d533b9aa9e8ce8cd290d459d3c9d:active { border:0!important; } .uc104d533b9aa9e8ce8cd290d459d3c9d .clearfix:after { content: ""; display: table; clear: both; } .uc104d533b9aa9e8ce8cd290d459d3c9d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc104d533b9aa9e8ce8cd290d459d3c9d:active , .uc104d533b9aa9e8ce8cd290d459d3c9d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc104d533b9aa9e8ce8cd290d459d3c9d .centered-text-area { width: 100%; position: relative ; } .uc104d533b9aa9e8ce8cd290d459d3c9d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc104d533b9aa9e8ce8cd290d459d3c9d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc104d533b9aa9e8ce8cd290d459d3c9d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc104d533b9aa9e8ce8cd290d459d3c9d:hover .ctaButton { background-color: #34495E!important; } .uc104d533b9aa9e8ce8cd290d459d3c9d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc104d533b9aa9e8ce8cd290d459d3c9d .uc104d533b9aa9e8ce8cd290d459d3c9d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc104d533b9aa9e8ce8cd290d459d3c9d:after { content: ""; display: block; clear: both; } READ: German And Dutch Influence On American Housing EssayBibliography:

Sample Expository Essay

Sample Expository EssayA sample expository essay is a great way to find out if your writer's eye is honed and ready for the more challenging writing assignments in the college curriculum. It is also a good idea to see how well you understand the style of writing to be used in your essay in order to make sure that you do not come off as less than an essay.For starters, the sample expository essay should be short. The problem with shorter essay is that they tend to be brief and limited in content, thereby making them boring and uninteresting. Since your intended audience will be reading the essay, you do not want to spend too much time on material that is not worth your time. It is far better to cut it down considerably to see if you can get through the essay without too much trouble.However, in case you want to go too much overboard with the word count, be prepared to lose out on a number of points. This is because the shorter the essay, the easier it is to write, hence, making it eas ier to skim over. However, the fact remains that longer expository essays are often more effective in terms of persuading the reader. Be ready to see how well you can sustain the momentum created by a well-written expository essay.The quality of the essay you choose should be high enough to catch the reader's attention, so that he or she is made to feel that you are a serious candidate for admission to your desired school. The good news is that you can save a lot of money if you are willing to compromise in some points. For instance, if your essay is not well written, you might want to go back to your college or university and ask them if they would allow you to retake it after making a few changes to it.Keep in mind that it is highly advisable to publish your essay as a comment piece to be submitted to a college's bulletin board oras a chapter in a class syllabus. If you want to make it a final draft, make sure that the essay is not only informative but also factual.Make sure that you carefully select the right wording to suit your target audience. Furthermore, it is important to use proper grammar and to make sure that you have chosen the correct typeset and fonts. It is quite normal to make a mistake here, so a simple correction of the errors should suffice.It is a smart idea to send the essay to your college's English department or to the head instructor of your college. Be sure to do this before your deadline so that you can be sure that you have completed the requisite writing tasks.